House of ShishirA House Built on Systems
House of Shishir · Owner-Operators × AI Systems Studio

A house built on systems, not headcount.

We build and run your company's entire digital operation — website, e-commerce, marketing, finance and compliance — with AI agents. On the same system we run our own group on: fashion labels, a listed film company, real estate and ventures. Now brought to a select few. This is what runs it.

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01 — The system

We run our own house on Frost.

An autonomous business operating system — an AI that runs a business on its own.

Not a dashboard someone checks. A system that does the work, reports as it goes, and escalates only what truly needs a human. It runs in our absence and compounds while we sleep.

More than an agency — we sell outcomes and running systems, not billable hours. More than software — a human operator team stands behind every agent.

SenseIt watches. Every number and signal across the house, read continuously.
DecideIt judges. Routine from exceptional — what moves now, what reaches a person.
ActIt does the work. The repeating motions, handed to a system that never drifts.
ImproveIt grows. Each cycle sharper — finding its own gaps and closing them.
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Sectors operated first-hand — fashion, film & IP, real estate, ventures.
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Fashion labels designed, made and sold under the house.
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Listed film & IP company run inside the group.
24/7
The operating loop that never sleeps or drops a thread.
02 — How we work with you

We bring Frost to your business.

The intelligence we run our own house on, brought to a select few — three ways to put it to work. AI-run operations, as a service.

01

AI-run operations

Orders, finance, content, compliance — the repeating work of the business, run by a system that never sleeps or drops a thread.

02

The intelligence layer

A mind over your whole operation. It acts on the routine and surfaces only the exceptional — your people touch only what needs a human.

03

Operator advisory

The brain in the room for the big calls — where to point the system, what to build next — from a house that runs the same machine.

03 — Capabilities

More than Frost. Whatever the house needs.

Frost is the engine. Around it we build, grow, automate and advise — the full stack a modern company needs, run by agents and backed by operators.

More than an agency.Outcomes and running systems — not billable hours.
More than software.A human operator team stands behind every agent.
BuildWe make the thing

Whatever your company needs to exist online and operate — designed, engineered and shipped.

AI operating systems & autonomous agentsA fleet of agents that runs the business — multi-agent, human-in-the-loop, not a chatbot bolted on.
Websites, web apps & e-commerceMarketing sites, storefronts and internal tools — fast, self-owned, no template smell.
Corporate & investor sitesListed-company, IR and fund-raising surfaces built to be trusted and to hold up to scrutiny.
Mobile & app developmentiOS, Android and web apps — designed, shipped and kept running.
Custom AI & LLM appsCopilots, RAG assistants and bespoke models trained on your own world.
Brand, design & decksIdentity, art direction and pitch decks that actually close.
GrowWe move the numbers

Demand, reach and revenue — engineered and watched by agents, measured on outcomes.

Performance marketing, AI-runPaid media planned, launched and optimised by agents — watched hourly, with live analytics.
SEO, ASO & AI-search (GEO / AEO)Rank on Google and app stores — and get cited by ChatGPT, Gemini and Perplexity.
Conversion & growthCRO, funnels and retention — turning traffic into revenue, not vanity metrics.
AI creative & mediaAI photoshoots, video and full product catalogues at a fraction of studio cost.
Content & socialAn always-on content engine in your brand voice, across every channel.
AutomateWe take the busywork

The repeating motions of the business, handed to systems that never sleep or drift.

Workflow automation & RPAThe manual, repetitive work handed to systems that run it the same way every time.
Systems & data integrationEvery tool, marketplace and ledger wired into one source of truth.
Data & decision dashboardsLive cockpits that show the whole operation and flag only what needs a human.
Customer-experience AIWhatsApp, chat and post-order handled 24/7 — escalating only the exceptions.
AdviseWe point the machine

The brain in the room for the big calls — from a house that runs the same machine on itself.

Operator advisoryWhere to point the system, what to build next — founder-to-founder, not a slide deck.
AI strategy & readinessWhere AI actually pays, sequenced into a plan — no hype, no science projects.
04 — The house

Built across four worlds.

Businesses across four sectors — the breadth that taught the system, and the ground it runs on daily.

01

Fashion & Retail

Brands and the commerce that carries them — designed, made, and sold, online and off.

02

Film & Intellectual Property

Stories and the rights beneath them — production, catalogue, and the value that compounds in IP.

03

Real Estate & Land

Property and land — held, developed, and put to work as a long-horizon foundation.

04

Ventures & Capital

Capital and new ventures — partnerships, deals, and the next things the house chooses to build.

05 — The founder
Shishir Giri, Founder & Principal of House of Shishir Shishir Giri · Founder & Principal

Shishir Giri

Founder & Principal

I would rather own a system than manage another layer of people. So I built one — and I run my house on it.

Systems, not headcount. Frost is the operating intelligence behind the group — and the discipline I now bring to a few owners who want the same.

Shishir Giri on LinkedIn
06 — Proof

Running, in the real world.

Houses we build the systems for — and quietly keep running.

House of Shishir built our digital home and quietly keeps it running. We make the music; the system handles the rest.
MWM — Daboo MalikMusic · digital presence built & run on Frost
07 — Work with us

Point the system at your house.

Want the intelligence behind a house of companies pointed at yours? Tell us the house you run — in India or anywhere in the world. We take on a handful of engagements at a time, and we answer personally, founder to founder.

By appointment · Worldwide · A short, confidential conversation